Monthly Archives: August 2018

An Ultimate Guide on website being “ SEO Ready”

Introduction

In the digital age, it is not only enough to have an online presence, but also to have a website, which can be easily found, indexed, and ranked by search engines. An SEO-friendly site is built and configured at the beginning in such a way that it satisfies technical, structural, and content demands that are given preference by the search engines. For more information, click on Optimized Pte Ltd. Search engine Ready Being search engine ready entails designing a webpage in such a way that would enable the search engines to find it very simple to crawl and comprehend. This article provides a general overview of what it means website to be “SEO Ready”.

Key elements of a website being SEO READY

Technical SEO Foundation

The technical basis of a site is very important in the SEO preparedness of a site. Unless a site is constructed on sound technical principles, the best content will not do well.

  • Crawlability: The bots of search engines should have the facility to read and access your site without hindrances. An XML sitemap and a robots.txt file should be used correctly to allow crawlers to move effectively.
  • Indexability: Crawling should allow easy indexing of the content of the site after crawling. Avoid repetition of information, flimsy pages and irrelevant redirects that may disorient search engines.
  • Mobile-Friendliness: In the era of mobile-first indexing, a mobile-optimized and responsive design is a must to be SEO-friendly.

Website Architecture and Navigation

Another support of an SEO-ready site is a clear, logically structured site.

  • Hierarchical Structure: Pages must follow a pyramid-like structure whereby the homepage is the first, then the category, and then the content pages.
  • URL Structure: URLs should also be clean, descriptive and contain keywords that are easily understandable by the users and search engines.
  • Internal Linking: Internal links are useful in spreading page authority and directing the user to related information, and are beneficial to both usability and SEO.

On-Page Optimization and Content Preparation

A site that is SEO friendly must facilitate optimization process on the first day itself.

  • Meta Titles and Descriptions: Every single page should have original and informative metadata, which is intended to draw clicks on search engines.
  • Header Tags (H1, H2, H3): Headings are well-organized headings that make the text more readable and provide meaning to the search engines.

Conclusion

In a competitive online world, it is not a choice but a must to have a search engine-ready website. It is the basis where the visibility, credibility and long-term growth are established online.