If you have a fantastic product or an amazing piece of content which you are looking to share, expose and of course sell, then you will want to gain as much visibility for it as possible to identify the ideal profile – and give them a chance to digest the information.
Sometimes, traffic is not always flowing and booming as you may want. You are doing the correct things, but it can happen. If you want to create a spike in your traffic which is quick for the short-term situation and effective for the ongoing time, there are a few methods which you can turn your hand towards doing.
Understanding the context of your B2B industry and the nature of the decision-makers is so key, because where are these people located in order to drive traffic from the source?
The following ideas are fast and effective ways to drive more traffic to your B2B website and the blog pages you are looking to build a funnel around.
1. Get Active on Social Media
The hidden potential of social media for website and blog traffic is not fully explored by the companies. A B2B company should make its social media presence in active manners, connect with the clients and customers to deliver better services. Blog sharing, informative content, videos, infographics and other quality content shared through social media accounts bring huge traffic to your sites. Facebook, Twitter, LinkedIn, YouTube, Instagram and other sites are enough for huge traffic.
2. Write Attractive B2B Content
Every business site has a blog that is the only source of traffic. You can also get traffic from SEO and social media marketing. But what remains constant among all is the quality of the content. If you fail to engage users, bounce rate increases and your content is not matching user needs- only a fool can expect to get traffic. Content should always be original and of the highest quality to engage users on the site. Remember, from this high-quality tool, you can identify website visitors and begin to re-target for more traffic and shares.
3. Website on Printed Literature
This is something very unique and effective as well. Whenever you publish printed literature, business card, magazines, reports or anything- add the URL of your business site and blog there. It will be easy for people to find your business site. This can help you get quality and relevant traffic on the site and blog. Another way to bring traffic to the site is to use a QR code. This will let users scan the code and your site will be opened.
4. Attend B2B Business Conferences
Another way to connect with relevant businesses and clients is to become a part of them. You should be socially active and participate in every relevant business seminar, conference and gathering. You will connect with the competitors and influencers. You will also get to present your business and the audience will know about. This is the best way to spread your business.
5. Improve Site SEO
Search Engine Optimization is used to rank sites in Google ranking, bring more quality and organic traffic and improve the brand image. On page as well as off page SEO are important. Hire some experienced guys who can work on the SEO of your business site and rank it on top or among the top five sites. This will surely increase your organic traffic and this is more valuable than traffic coming from social media.
6. Start Guest Blogging
Guest blogging is a part of SEO. But SEO includes a lot of other things too. Guest blogging is to share your content on relevant but high domain authority sites and they will give you a backlink to your site. This is how link building works and you earn backlinks. It is the best and the most reliable but slow method to increase website and blog traffic. This method never fails and is all legitimate. You can build your brand with guest blogging.