Your reputation must always be consistent with your image and the positioning of your brand. Diversity is a fact. You may have personal interests, intrinsic characteristics, beliefs that must be respected above any commercial interest. If as a company you do not respect ethical and moral codes accepted by those around you, you cannot earn the trust to be a supplier of products or services. This is exactly what Tyler Collins reputation management is all about. You should try to stay neutral whenever you can, but if in a moment you have to take sides choose the side more consistent with your positioning. Half measures are not good.
What can be done then?
Do not do what you do not want them to do to you. Most people and companies are not careful on the Internet and abuse their position and their strength at times. Minimize the negative impact, maximize the positive. Your activity is not safe for the environment, society and people. If you minimize the negative impact and the positive power, your company and you will be an element of development and social growth. And that is a good example for everyone.
Distribute wealth and knowledge
A company is a motor of economic and intellectual growth. In the companies and also in the small ones like yours, a work of progress and improvement of the society is developed. If you can boost the economic growth of your environment, of your employees, guarantee access to knowledge that improves the well-being of those around you, harmonize the business benefit with personal well-being, your company will be admired by those inside and envied by those of outside. The Internet is a great source of knowledge and your experience can be a great source of information so that other people can advance in their lives or in their businesses. When you share knowledge, you improve the Society in which you live.
A small company should promote the union with other companies and cooperation with its environment and its customers. In this sense, the Internet and social networks offer them a channel of preferential dialogue. Many small projects support each other through social networks, offering advice, visibility and support to those around you and are not a threatto your business. Even other companies like yours are not a threat if you cooperate. In fact, large companies have traditionally made sectorial associations that were lobbies in the background to have more influence. Being a leader does not mean being the first. If you are an SME it is probably very difficult to be the number one in the market. The leaders are respected for what they do but also for taking responsibility for doing so.